insight
Evidence type: Insight i
Qualitative research is more exploratory, and uses a range of methods like interviews, focus groups and observation to gain a deeper understanding about specific issues - such as people’s experiences, behaviours and attitudes.
Quantitative research uses statistical or numerical analysis of survey data to answer questions about how much, how many, how often or to what extent particular characteristics are seen in a population. It is often used to look at changes over time and can identify relationships between characteristics like people’s attitudes and behaviours.
The complexity and variety financial products and services available means that people need to develop financial literacy (the skills, knowledge and confidence to make good decisions) if they are to achieve their financial goals. People of working age face particular challenges as they have to manage their day-to-day finances as well as plan for the future. However, evidence from a recent financial capability survey suggests that many working-age Canadians may lack the financial knowledge they need. In addition, there is growing evidence that financial outcomes are linked not only to financial knowledge, but to psychological states such as efficacy and self-control and to the influence of cognitive biases that can lead to systematic errors. This paper, commissioned by the Financial Consumer Agency of Canada, focuses on the role of financial confidence and the relationship between confidence, knowledge and outcomes.
The objectives of the research are the following:
Through a review of the literature relating to financial literacy and confidence, the authors generate the following research questions:
The CFCS study captures measures of each respondent’s financial knowledge, assessment of their own financial confidence, and data on a range of financial outcomes and behaviour. The authors conducted two separate forms of analysis, primarily on a subset of the CFCS based on working age adults, aged 25-64 (although they did also include some comparisons with other groups such as young adults aged 18-24).
Summary: Overall, the research shows that financial confidence and knowledge are linked with financial outcomes in a variety of ways. This means that interventions must be designed with a better knowledge of how these factors interplay, and must also be tailored to the specific needs of those with particular gaps in confidence, knowledge or both.
The link between financial confidence and outcomes - full report
The link between financial confidence and outcomes - full report
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